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Why does the LED pole display occupy the outdoor advertising market?In recent years, with the development of the LED pole display industry and the increasingly fierce competition in the industry, in order to seize market share, LED pole display companies are seeking breakthroughs in the application of the product. In today’s big screen, what can LED light pole display be able to do? Take a place in the outdoor advertising market?
In recent years, with the development of the LED pole display industry and the increasingly fierce competition in the industry, in order to seize market share, LED pole display companies are seeking breakthroughs in the application of the product. In today’s big screen, what can LED light pole display be able to do? Take a place in the outdoor advertising market?
Due to the popularity of LED large screens in outdoor advertising media, high-quality screen installation locations are becoming scarce resources for outdoor advertising. In addition to the negative impact of adverse factors such as light pollution caused by LED large screens on urban management, the approval process for LED large-screen outdoor installation locations has become more and more complicated and difficult. In recent years, the negative impact of the global economic slump has had a greater impact on digital media other than landmark digital media. In 2014, LED advertising screen advertising declined generally. Under the circumstance of such background factors, the constraints of the development of outdoor video media have become increasingly prominent, and the demand for small-area outdoor streetlight LED pole display is gradually emerging.
2.Compared to traditional light box advertising, video playback is better
The appearance of the outdoor LED light pole screen is mainly to replace the commercial light pole light box advertisement. At present, light box advertisements on the market, double-sided emission advertisements, can discharge up to two advertisements, and the customer group has to change once in a few months, the number of advertisements placed is limited, and the LED light pole display can discharge advertisements without restriction. The LED light pole screen can place dozens of advertisements at the same time, so the utilization rate of the light pole advertisements is correspondingly increased.
On the other hand, in terms of visual impact, the light box advertising plane advertisement, while the LED light pole display can display dynamic video advertisements, and the form of delivery is also more attractive. In comparison, dynamic advertisements have stories and plots, and no one is watching them. As long as they are broadcast, there will always be people paying attention. The static advertisement is a picture. One or two sentences often do not express the meaning to be elaborated. This will attract fewer eyeballs, especially in the rush of the road. The audience will pass by and may still return. I didn't have time to pay attention to the existence of advertising. Therefore, the advantages of the outdoor streetlight LED pole display are obvious.
Statistics show that as of the end of 2014, the total length of roads nationwide reached 4,463,900 kilometers, including 11,19 kilometers of highways, and the mileage scale ranked first in the world. Moreover, with the acceleration of urbanization development, it is foreseeable that in the next few years, in order to narrow the gap between urban and rural areas and promote urban development with cities, the investment in road transportation planning in China will inevitably become even larger. The coming of 2016 means that China's "13th Five-Year Plan" has entered a new period of practice. According to reports, manufacturing upgrades, information economy, and modern service industries are expected to become the three main lines of the 13th Five-Year Plan. The state's emphasis on manufacturing shows that the future of new products LED pole screens is endless.
According to the light main line every 50 meters, there is a light pole to calculate, there are 100 million light poles in the road of nearly 5 million kilometers in China. At present, the application of outdoor street light pole LED pole display can not reach 10% of all street lamps. If all the previous light box plane advertisements are replaced by LED light pole screens, plus the street lights position of new highways, then the LED light pole screens The market outlook is considerable. As a new thing, the LED light pole display needs to be explored step by step and explore a broader development opportunity in the exploration. Whether it is its own advantages or the unlimited market space provided by the national road traffic planning, I believe that the LED light pole screen can be favored by more advertisers!
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